Should I sell or hold my property?

Real estate makes for a great investment. One does not have to be an expert in real estate to know that there is value in real estate property.  The question of buying or holding real estate has been a common question with no correct answer. 

Knowing the goals of the owner and the current market landscape are ways to see which strategy would work best. It is a good time to understand whether it is time to hold or sell an investment property. 

When to sell a property? 

One of the primary indicators of when to sell is when the market is stagnant or declining. This is an obvious one to see as the prices are flat and vacancy rates are at an incline. Factors that can contribute to this are when infrastructure plans are canceled or delayed or the property goes out of fashion. These can affect the appeal of the property to potential tenants and investors. 

Another indicator is when there is high market demand and the sale of the property can surely amount to a desirable profit. Markets have their own peaks. A property owner would not want to miss out on the benefits of selling during a peak. 

If keeping the property has become too burdensome or out of a company’s strategic direction, then selling it is a good way to get rid of that financial load. This is entirely dependent on the circumstances of the owner and should be assessed alongside the general outlook of the local market, whether recovery is still possible. If the owner can have other more lucrative means of passive income, then selling the property is not a bad idea. 

Benefits of selling a property 

If one wants to get the gains immediately, then selling is the better choice. It is also a nice alternative to the more volatile stock market as the real estate market makes for a safer investment. By selling a property, owners can rid themselves of the tasks of managing tenants, maintaining the property, and other work involved in holding real estate. 

When to hold property? 

When a property is appreciating in value, then it is good to let it sit and let the market work in its favor. There should be no reason to sell when landowners are still getting the tenants that they need, and even find long-term tenants who are satisfied with the property. Owners who can still afford to hold onto a property should hold onto it when possible. 

Capital growth does not happen overnight. Regardless if the property was bought five years ago or 30 years ago, it’s always good to assess the revenue and expenses tied to the said real estate investment. Owners should assess the costs and fees to be taken into account before deciding on the next steps toward what to do with your property.

Benefits of holding a property

Owners of a property can make use of the ongoing rental income just by having the property for lease. This is one of the ways to earn passive income through investment. As compared to other investment vehicles, real estate is more stable. Land prices tend to go up in the long run due to the increase in inflation and property value. This makes for significant returns after holding the property for some time. 

When at that stage of deciding to sell or repurpose a property, it is best to work with an experienced real estate services agency with years of experience in brokerage, consultancy, property and facilities management, and more. Santos Knight Frank offers a complete suite of real estate services, learn more by visiting their official website at

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About Santos Knight Frank

The world of real estate can be a difficult place to navigate. Whether property is your investment or a tool that drives your business success, you need a partner who can guide you in every step of the way.

Since 1994, Santos Knight Frank has been guiding Fortune 1000 companies, BPOs, private clients, and institutions in all facets of real estate. We advise companies on their best office, retail, and industrial location, oversee commercial fit-out projects, and manage facilities. We have facilitated over 4 million sqm of office transactions on behalf of clients and managed over 40 million sqm of real estate under our property & facilities management arm.

Our residential brokerage platform and wide collection of bespoke homes allow our private clients to buy, lease, and sell properties within their budget, timeline, and lifestyle.

For landlords and investors, we provide valuations and appraisal, consultancy and research, sales and leasing, and property management services across the Philippines.

Santos Knight Frank is part of the global Knight Frank network of over 384 offices in 51 markets, including the strategically important U.S. partnerships with Cresa (commercial real estate) and Douglas Elliman (residential real estate).

We are locally expert and globally connected, end-to-end and best-in-class – as any great partner in property should be.