Living in Laid-back La Union


Tourists who wish to unwind without leaving the island can find their match by experiencing the peaceful island vibe of La Union. One of the country’s most popular tourist attractions, La Union is a great place to disconnect from the hustle and bustle of the city. 

Getting to know La Union

Dubbed as the “Surfing Capital of the North”, the beach located at Barangay Urbiztondo in San Juan is one of La Union’s popular tourist attractions. Known for its gorgeous waves, surfers can enjoy the South Swell from the months of July to October and the North Swell from November to March. Although La Union was affected greatly by the pandemic crisis, it has once again risen in tourist arrivals significantly. 

However, there’s more to La Union than just surfing. The place has a lot to offer from exploring lighthouses, hiking, grape picking, exploring the local culinary cuisine, and experiencing the burgeoning nightlife. These are the reasons why La Union is becoming one of the most go-to destinations in the country, and why hordes of tourists keep coming back for more. 

Buying a second home in La Union

For many people though, La Union is increasingly becoming ideal for a second home permanent vacation destination.

Situated in the Ilocos region, La Union has also become a good midpoint for those heading towards Vigan and Baguio. The completion of the 89.21-kilometer Tarlac Pangasinan La Union Expressway (TPLEX) has made it easier and faster for travelers coming from Manila. According to the latest reports of the Philippine News Agency, the TPLEX has not only reduced travel time to La Union from Manila, but has also, in effect, allowed the local economy in La Union to grow. The local economy in the area is expected to continue benefiting with the increase in local travelers and the easy accessibility from different parts of Luzon. 

Yet what has made La Union truly attractive for city-dwellers is the lifestyle. La Union is known for cultivating a laid-back community and a mighty love for local and organic produce with its locals and former city residents setting up their businesses in the area. . This is why it is no surprise to hear stories of business owners packing up their bags to start over and living a new life in La Union.

Don’t be fooled by calmness during the day, since La Union can also become quite festive at night and on holidays. With La Union’s vibrant party nightlife, you can expect DJs, good drinks, and good company together with the other tourists and residents. 

A haven for surfers, La Union is all about its surfing culture. The love and passion for the sport have brought different people together, people who want to support others as they discover the hobby for the first time. Known for its captivating views and clean beaches, it is definitely one of the many reasons why tourists go to this place. Not to mention there is a lovely sunset overlooking the horizon—the perfect end to a relaxing day. 

Find your next vacation home in La Union

Homeowners looking to find their second vacation home in a relaxing province, La Union can be the one for you with its relaxing culture and vibrant tourist spots. Get help from real estate professionals in Santos Knight Frank—a renowned real estate services firm that offers services such as occupier services & commercial agency, investment & capital marketsresidential & sales leasing, property marketing, research & consultancy, valuation & appraisal, project management, asset management,  property management, facilities management, technical services & engineering solutions. Learn more about Santos Knight Frank through the website

If you want to know more about the best tourist destinations to invest in, you can also read about 4 of the finest beach properties in the Philippines you can own.

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About Santos Knight Frank

The world of real estate can be a difficult place to navigate. Whether property is your investment or a tool that drives your business success, you need a partner who can guide you in every step of the way.

Since 1994, Santos Knight Frank has been guiding Fortune 1000 companies, BPOs, private clients, and institutions in all facets of real estate. We advise companies on their best office, retail, and industrial location, oversee commercial fit-out projects, and manage facilities. We have facilitated over 4 million sqm of office transactions on behalf of clients and managed over 40 million sqm of real estate under our property & facilities management arm.

Our residential brokerage platform and wide collection of bespoke homes allow our private clients to buy, lease, and sell properties within their budget, timeline, and lifestyle.

For landlords and investors, we provide valuations and appraisal, consultancy and research, sales and leasing, and property management services across the Philippines.

Santos Knight Frank is part of the global Knight Frank network of over 384 offices in 51 markets, including the strategically important U.S. partnerships with Cresa (commercial real estate) and Douglas Elliman (residential real estate).

We are locally expert and globally connected, end-to-end and best-in-class – as any great partner in property should be.